DWP Information Asset Register (IAR)

Title: DWP Winter Warmth campaign creative research report
IARN: DS000-00136
Identifier:
Description: Perspective Research Ltd was engaged by DWP to conduct creative research to inform the development of its Winter Warmth marketing campaign. Campaign materials were ‘tested’ with a cross-section of DWP and cross Government department target groups, including DH, DEFRA and DTI target groups: predominantly older people (over 60 years of age) and those classed as or at risk of being ‘fuel poor’.
Subject: Winter Warmth, Keep Warm Keep Well, Marketing creative research, Advertising creative, Cross government branding
Coverage: UK sample of respondents
Date: 200706-- June 2007
Updating frequency:
Date modified:
Source: Four focus groups run by external agency - Perspective Research Ltd
Format: Word document, standard report format
Language: English
Author: Perspective Research Ltd
Publisher: Victoria Markland Busby, DWP MarComms, Room 230, Richmond House, 79 Whitehall, London SW1A 2NS Tel: 020 7238 0868 (Internal: 80868) Victoria.markland-busby@dwp.gsi.gov.uk
Rights: Classified. The report is not in the public domain.
Category: People, communities and living/ People; Information and communication/ Media and the press