DWP Information Asset Register (IAR)

Title: Financial Exclusion Qualitative research on ‘now let’s talk money’ advertising
IARN: DS000-00134
Identifier:
Description: The report presents the findings of qualitative research (pre-testing) for campaign creative concepts for the above campaign. The findings were used by Marcomms, the policy team and creative agency to identify concepts which were likely to perform well.
Subject: Financial exclusion, NLTM, research, qualitative, creative development, pre-testing, focus group
Coverage: England, Scotland, Wales
Date: 20070502 Created on 2/5/07
Updating frequency:
Date modified:
Source: Qualitative research
Format: 26pp A4 Word document
Language: English
Author: Tim Porter, Cragg Ross Dawson
Publisher: Michael Connolly, DWP Marcomms, Room 230, Richmond House, 79 Whitehall, London SW1A 2NS Tel: 020 7238 0759 Fax: 020 7238 0875 Michael.connolly@dwp.gsi.gov.uk
Rights: Classified
Category: Information and communication/ Media and the press; Economics and finance/ Personal finance