Opportunity Age

Full of Life

Full of life

People are living longer. By 2020, half the population of the UK will be aged 50 and over. This brings fundamental changes to the nature of society and the Government wants to ensure we adapt successfully to these changes.

This is a long-term challenge which will need the support of everyone.

Under the Full of Life banner, the Government and other supporting groups are undertaking a wide programme of activity to raise the profile of the issues surrounding older people and our ageing society.

Full of Life visual identity

The Full of Life visual identity is available online. You can use Full of Life in your own communications about UK Older Peoples Day.

UK Older People’s Day 2008

Celebrating UK Older People’s Day 2008 was a great opportunity to bring communities together and build new relationships with people of all ages.

Full of Life research

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