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06 March 2007 - Publication of DWP research report 413: Needs and preferences of moderate to low earners for retirement information online: small scale qualitative research

New research published today by the Department for Work and Pensions explores information needs and preferences among moderate to low earners for retirement information on the internet. The research examines individuals’ use of the internet, experience of financial planning and knowledge of pensions issues.

The report presents the findings from ten focus group discussions with individuals aged between 21 and 55, earning between £10,000 and £30,000 per year who are internet users.  The discussions were recorded, transcribed and analysed by BMRB.  The findings will feed into the future development of the Department’s information strategy in the context of pension reform.

The main findings are:

Notes to Editors

  1. Research Report 413 – Needs and preferences of moderate to low earners for retirement information online: small scale qualitative research is published on 6th March 2007.  The report was carried out on behalf of DWP by Dr Andrew Thomas and Richard Brown at BMRB.  The report is available on the DWP website and hard copies can be obtained from Paul Noakes, Room 4-26, The Adelphi, 1-11 John Adam Street, London WC2N 6HT.
  2. The research is based on findings from ten focus groups, each comprising of ten participants, undertaken in Leeds and London in June 2006.  In total, 100 adults aged between 21 and 55, in employment and earning between £10,000 and £30,000 per year took part in the research.  People who used the internet less frequently than once per fortnight were excluded from the study. 

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Prepared by: Department for Work and Pensions Information and Analysis Directorate