CTB Take-up campaign
Local authorities have a statutory duty to promote Council Tax Benefit (CTB) and the Government wants to ensure as far as possible that all people get the help with council tax that they are entitled to.
Take-up of CTB is particularly low amongst pensioners: around 4 in 10 of those pensioners entitled to it are not claiming. The Government is particularly keen to ensure that this group of customers are aware of their entitlement and are encouraged to claim it.
Download posters and flyers that use the national campaign design to use as part of your own publicity to promote Council Tax Benefit. You may like to include the flyers in Council Tax bills and display the posters in your offices.
There is information for customers about Council Tax Benefit on Directgov.
Background
This page provides flyers and posters for you to download and use to support your own activities to promote take up of Council Tax Benefit. You can include the flyers with Council Tax bills (Circular HB Direct/Issue63/March 2007 refers).
The Flyer
Flyer for local authority use
This version is for local authorites to download and personalise by inserting their logo on the front cover. However, you must not make any other changes to this version.
This flyer is designed to help the application process by including a coupon for people to complete and return to their local authority if they wish to claim Council Tax Benefit.
The file is designed to be printed in black and white on a double-sided A5 format.
An example of this flyer is in the PDF version below.
Coupon flyer (reference CTBF)
- Download the coupon flyer (499KB)
- Download the coupon flyer – Welsh
version (420KB)

There are two QuarkXpress versions, one in English and one in Welsh.
- Download the coupon version - English Quark file (106KB)
- Download the coupon version Welsh Quark files (107KB)
There are two EPS graphics in black, one in English and one in Welsh.
- Coupon graphic - English (246KB)
- Coupon graphic - Welsh (242KB)
DWP publicity material
We have also produced a generic flyer and A3 and A4 posters to raise awareness of Council Tax Benefit.
You can download PDF versions below.
Generic flyer (reference CTBFG)
- Download the generic flyer (480KB)
- Download the generic flyer – Welsh
version (397KB)

A3 poster (reference CTBPA3)
- Download the A3 poster (475KB)
- Download the A3 poster – Welsh
version (381KB)

A4 poster (reference CTBPA4)
- Download the A4 poster (475KB)
- Download the A4 poster – Welsh
version (380KB)

General Information
- The Quark flyers have each been formatted as a double-sided A5 flyer, and have trims and bleed on the QuarkXpress version.
- If the flyer is to be printed on a litho printing press, use one of the QuarkXPress files shown above. This will give you the optimum printed result.
- If the flyer is for printing to a laser or inkjet printer this can also be done from the QuarkXpress files as above.
- The fonts that you should use with these Quark files are Frutiger and Zapf Dingbats. If these are not available, you should use Ariel and Wingdings.
- Please use these fonts if you are adding contact details to the flyer.