Publicity Works – the ESF publicity toolkit
The ESF Publicity Works toolkit will help you to:
- meet your contractual obligations for receiving ESF funding
- publicise your ESF activity and achievements
- promote your organisation.
It is aimed at anyone working for:
- ESF providers and their sub-contractors receiving ESF funds
- organisations receiving match-funding – national funding that is used by Co-financing Organisations (CFOs) to match ESF funded provision
- ESF CFOs and Intermediate Bodies.
The Department for Work and Pensions (DWP) and all ESF CFOs endorse the toolkit and ask that all organisations receiving ESF funds use it to help review, support and enhance their ESF publicity measures – and also ensure contract compliance.
The ESF Publicity Works toolkit consists of:
- Getting started
- Contractual requirements - what you must do to publicise ESF
- Engaging the media
- News stories and press releases
- Case studies
- Consent forms
- Social media
- ESF plaques and other publicity resources
- ESF logo
- Contacts for ESF Publicity Works
Organisations that receive ESF funding, including match-funding, must publicly acknowledge the support and financial help from the European Social Fund and European Union.
You do this by:
- displaying the ESF logo
- informing participants
- publicising the programme’s activity and achievements so that as many people as possible get to know about ESF and what it does.
These are contractual requirements and you risk financial penalties if they are not undertaken.
We are committed to reviewing and updating the toolkit and welcome your feedback. Please send us information, resources and your own examples of effective publicity that we could use to illustrate good practice.
Who has produced the toolkit?
ESF Publicity Works has been produced by the Managing Authority for the England and Gibraltar ESF Programme. ESF delivery partners including CFOs have contributed to its structure, content and design.
Some content has been adapted from ESF Public Relations toolkits produced by the Learning and Skills Council (now the Skills Funding Agency) in the North West, South West and West Midlands and used by providers in 2008-2010. (Smarts England, PR Consultancy, helped develop the West Midlands toolkit.)
Content in this toolkit is for help and information only. It is not meant as an authoritative guide or statement of the law, for example in relation to the wording contained on templates and other good practice materials. It is also possible that future changes in the law, the ESF and other programmes and initiatives could make aspects of it out of date, and reference must always be made to requirements set out in contracts and guidance manuals. The Department for Work and Pensions and the European Social Fund take no responsibility for your use of the information. You should always take professional advice on any specific legal or financial matter.