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Age and Employment reports 2007

This listing brings together all reports published from January 2007.

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Age Partnership Group (APG) Products Evaluation Phase 2

by TNS UK Limited

This report is the final evaluation report on the Age Partnership Group 'Be Ready' campaign. The campaign was part of the 2004 Budget announcement, which awarded £4.2m for a high profile national guidance campaign to raise employers' awareness of, and ability to adopt age good practice and flexible approaches to work and retirement in the run up to Age Discrimination Regulations, implemented 1 October 2006. It also aimed to help increase the recruitment, training and retention of older workers. The campaign ran from May 2005 through to end April 2007.

This report is based on interviews with 1,930 of the 140,000 employers who ordered 'Be Ready' materials. The survey was carried out through November/December 2006, following the implementation of age regulations in October. The final evaluation found that of the employers surveyed:

  • 95% rated the guidance materials as good to excellent;
  • 29% had made changes to their recruitment practices; 22% to their selection and retirement practices and only 18% still operated a fixed retirement age, with a quarter planning to remove it.

    TNS interviewed 1,930 organisations from a sample of 140,000 organisations who had ordered or been sent updated 'Be Ready' materials from June 2006 onwards. The research focused on the interviewee's perception of the new materials and also asked additional questions about how the implementation of Age Regulations in October 2006 had affected them.

    July 2007 72 pages 297x210mm

    ISBN 978-1-84695-915-8